Instead, it’s attracting more and more people who use astrology as a way to reflect and find direction in their lives. With growing engagement amongst the millennial mainstream and the increase in popularity of daily horoscope apps, astrology has never been more accessible.Īstrology is no longer simply synonymous with bold predictions about love, fame, and fortune. “What’s your sign?” Whether you love or hate the question, the cultural obsession continues to make its mark. When there’s something collectively going on where a song resonates for a lot of people, it’s the same way that a horoscope will speak to the archetypal themes of the moment. But it’s also speaking to a huge, broad audience. Says Nicholas: “When a song resonates with you, it might feel really personal, like it’s speaking about your own experience. Each of the twelve unique playlists is curated with songs and artists whose music reflects and evokes those themes. Accompanying the ‘Cosmic Playlists’ launch is a supporting OOH campaign developed locally by Christopher Doyle & Co.Įach playlist is informed by renowned and respected celeb astrologer, Chani Nicholas’ astrological readings-which determine the particular sign’s theme of the moment-and is accompanied on-mobile by the reading itself. Starting today, users in Australia and New Zealand can tune in to their Cosmic Playlists – sign-specific playlists and readings – on the Trending hub (found via Browse) or by directly searching their sign, on Spotify.
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